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Alea Launches "Alea for Women"

The first holistic solution answering women’s wellness and insurance needs.
Last update:
18th April 2023
Reviewed by a licensed advisor
The first holistic solution answering women’s wellness and insurance needs.
Last update: 18th April 2023

The first holistic solution answering women’s wellness and insurance needs

Women account for 80% of purchasing decisions in the healthcare industry. Yet, too few insurance solutions are focused on their specific needs. Moreover, when it comes to women’s health, available resources and information are often lacking or difficult to access.

Alea, where most of the team are women, is on a mission to change that. As one of Hong Kong’s leading health & life insurance brokers - with a strong focus on women and families, Alea has created Alea for Women: a new platform by women for women, to help them take control of their mental & physical health.

“We want to improve how insurance is usually perceived and bring something totally different to consumers, offering people unbiased information, ongoing education, expert health & wellness knowledge and insights about their healthcare options,” says Amelie Dionne-Charest, Co-Founder of Alea. “We believe that knowledge is power. We help people better understand their health, and insurance is an important part of their wellbeing, too”

As part of this unique women-focused offering, Alea helps women find the right insurance for them and their loved ones, at the best price - from health insurance to critical illness and life insurance options - comparing 100+ plans from 25 well-known insurance players.

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In addition, Alea brings clients into a caring community with wellness content and exclusive webinars with top female health professionals, on important topics like maternity care, annual checkups, fertility support, mental wellbeing, parenting, cancer prevention & treatment, general health coverage and more.

By focusing on health prevention and shifting the traditional model from cure to care, Alea helps people feel more empowered, well-protected, and get peace of mind.

All members of Alea For Women enjoy access to informative, member-only events and exclusive talks with top health professionals—plus a wide range of special perks from curated health, wellness and lifestyle brands.

Last but not least, in line with its continued commitment to women’s wellness, for every new insurance plan with Alea, part of the proceeds are donated to the Karen Leung Foundation (KLF), a charity that raises awareness and support for cervical cancer.

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For further details, please contact:

Alea Marketing and PR Department

Tel: +852 2606 2668

Email: hello@alea.care

About Alea

Alea reinvents the health & life insurance experience with unbiased advice, top-notch service and a commitment to wellbeing.

Every day, Alea helps people and companies get peace of mind, by comparing 100+ insurance plans from 25 insurers with care, choice and the information they need.

Alea’s mission is to help you take control of your health, so you can lead a better, longer life.

For additional information, visit alea.care.

*Alea brokerage services are operated by Alea Insurance Ltd., Insurance Broker Company Licence No FB1417.

How Alea can help you save on insurance

Looking for life or health insurance for yourself, your family or your team?

Do you already have an insurance policy? You could find a better plan!

Alea brings you choice, unbiased advice and outstanding service, with access to 100+ options from 25+ insurance companies. If you already have an insurance policy, switching insurance policies with Alea doesn’t cost you a thing.

Get free quotes with us today.

An advisor will be in touch to answer all your questions!

This article was independently written by Alea and is not sponsored. It is informative only and not intended to be a substitute for professional advice and should never be relied upon for specific advice.